About Us

Blooming Boutique Kameleon & Blooming Ventures, LLC

Blooming Boutique Kameleon is a subsidiary of Blooming Ventures, LLC which is owned by Michiko Seto.   Blooming Ventures, LLC is made up 11 brick and mortar stores in southern Delaware, as well as multiple online stores.  Blooming Venture's Mission is to provide unique, useful, and affordable merchandise for women of all ages.  Blooming Venture's carries a wide variety of products, ranging from resort wear, home furnishings, and jewelry! Micha's continuous goal is to develop personal relationships with customers so that she is able to offer them the best service possible.               

Michiko Seto

Michiko Seto, a Jersey Shore native, founded Blooming Boutique in 2006.  She spent many summers working in various types of small businesses and dreaming about owning a business of her own one day. Graduating from the University of Delaware with a Bachelor's Degree in Fashion Merchandising, Michiko Seto, obtained valuable experience working in management positions in retail, banking, and direct sales. From summer jobs to post graduation experiences, the dream unfolded.

While on vacation in 2004, Michiko Seto happened upon some unique handbags and beach bags that were as pricey as they were beautiful. Being inspired, Michiko Seto designed beautiful, unique but affordable bags for her friends and family. Creatively, the bags progressed from silk flowers to adding various trim of beads, fringes, seashells and even changeable trims. The public began taking notice of the Blooming Bags. Seeing the opportunity for a business, Michiko Seto began looking for a place to sell her bags.

A Growing Business

Michiko Seto's first Blooming Boutique location opened in August of 2006, in a small, 375 square foot space located at 107 W. Market Street in downtown Lewes, Delaware. It began with all different Blooming Bags and a few handbag accessories. Blooming Boutique was an immediate success and has now grown into 9 stores. Blooming Boutique has 4 locations Rehoboth Beach, Long Neck, Milford & Lewes. Milford Gifts & Lewes Gifts – gift shops, Treasures in Lewes and Long Neck – sterling silver jewelry and home décor. Lewes Wear – Lewes & Delaware apparel, accessories and gifts. Finally Blooming Boutique Accessories in Lewes contains multiple fashion accessory lines as well as other favorites like Simply Southern. 

Micha's commitment to offer unique, fun and useful products for women at exceptional prices, coupled with excellent customer service, fulfills her passion and purpose at BB.

Our brands